Jaclyn McCormack

Introductions

Howdy! You may not know me, but I think this would be a great time to introduce myself. My name is Jaclyn, sometimes Jac, but never Jackie. Specializing in graphic design, I’m a Hoosier native who has since made the move to Colorado to chase mountains.

A Life By Design

Much like the mountains I enjoy chasing, I am not afraid to reach for the stars or to stand out and be bold. Driven to create things with a purpose, my motto has always been to live a life by design. It is a philosophy that design extends beyond artistic expression and instead becomes a way of thinking and interacting with the world around us.

Providing a Direction

More than just words or icons on a page or screen, design serves as the compass that guides experiences. Living in a digital era where information is at our fingertips and where we are faced with an endless list of products and services, establishing visual identities is how we align our messaging with our values. It lets people understand who we are and what we stand for, which in turn, allows others to find connection and become familiar with our purpose.

Passion with Intention

Serious about creating outcomes with results, I am an adaptable problem solver who is not intimidated to take on new challenges or think outside of the box. Coming from a blended professional background working in creative and analytical roles, my experience has made me skilled in understanding and translating the needs of others into tangible solutions. From producing promotional marketing materials, rebranding websites, and even supporting a portfolio of pharmacy software, the one thing that never changes is putting people first.

Design Experience

Creative Direction

Every project has to start somewhere, so it is crucial to form a strategy that produces the desired results. Offering insight and helping you define your goals, I work to organize the little details that bring your vision to life.

Graphic

Whether you need something simple like a flyer or something more robust like a brand style guide, I’ve got you covered. Providing end-to-end management for your printing needs, I ensure products that deliver.

Branding

Consistency is key when presenting ourselves and communicating our message to the world. Experienced in developing visual identities, let me help share your story in a way that connects to your audience.

Website

Serving as the modern brick-and-mortar, building a website adds value by establishing credibility and trust with your customer base. Scale your business and allow me to assist in creating experiences that will entice and keep your audience engaged.

Digital

The landscape of digital products and platforms is constantly evolving with the rise of new trends and a new generation of users. Stay relevant, and I’ll strategize with you on how to adapt to your customer’s changing needs.

Animation and Motion

Make an emphasis on how you deliver your message by giving it life through motion. Skilled in taking concepts to the storyboard, I tell stories by developing dynamic 2D content.

Illustration

Add a level of appeal to your brand by incorporating illustrations that create a visual connection to your message. From fine art to iconography, my abilities cover a range of styles to build memorable narratives.

Photography

A picture is worth a thousand words, an old phrase that rings especially true when capturing the authenticity of your brand and story. Bringing your dream into focus, I provide experience in event, landscape, portrait, and product photography.

See the Bigger Picture

Learn more about my professional experiences and view some case studies of my work.

Embrace the Journey

While creativity is something that can be innate, more often I find it is something that has to be cultivated. It’s about finding balance and knowing that it is just as important to enjoy the journey as it is to reach your destination. Taking time for myself outside of work, I gather inspiration by spending time connecting out in nature and learning new crafts.

Let's Move Mountains

If you like what you see and are interested in getting to know more about how I can help you, reach out! I’d love to learn more about you and what you’re interested in achieving. Let me be your guide, and together we can scale that summit to enjoy the view.