Jaclyn McCormack

Starting New Beginnings at Indiana University

Moving out on your own for the first time can prove to be an intimidating feat and be a big transition for incoming college students. Understanding these challenges, Residential Programs and Services offers a variety of living communities and works to provide space on campus where students can find their own sense of belonging. Highlighting the diverse selection of communities, “Find Your Fit” is a yearly campaign that is iterated to promote the Thematic and Living and Learning Centers for on campus living. Refreshing the 2018 campaign, the intent was to reflect both the uniqueness of the students we serve and the living options provided. Incorporating a puzzle design, each student individually represents a unique piece of the larger whole of Indiana University.

Design Services

Branding

Layout

Design

Illustration

Design Services

Software Tools

Software Tools

InDesign

Illustrator

Photoshop

Custom Print Production

Keeping with the puzzle theme, photos of students are incorporated as parts of the design to impress the feeling of inclusion and belonging. Working with World Arts Printing, a commercial printing company based out of Indiana, the brochure was also developed with a puzzle die-cut on the front panel. Taking advantage of the negative space to create a visualization, we leave room for future students to imagine where they will find their fit.

Exterior Layout

Interior Layout